| Product | 52-week demand | Trend | Heat | AliExpress price | Rating | Orders |
|---|---|---|---|---|---|---|
| ice roller face | ▲ rising +417% | 57 | $2.52 | 4.8★ | 1k | |
| nail drill machine | ▲ rising +860% | 48 | $3.64 | 4.9★ | 1.7k | |
| heatless curls | ■ steady +12% | 45 | $2.35 | 4.6★ | 672 | |
| blackhead remover vacuum | ▲ rising +493% | 44 | $4.16 | 4.9★ | 80 | |
| gua sha | ■ steady +3% | 28 | $2.12 | 4.9★ | 7.6k | |
| lip plumper | ■ steady -9% | 27 | $1.89 | 4.8★ | 1.6k | |
| eyelash serum | ■ steady -17% | 15 | $4.69 | 4.9★ | 1.9k | |
| facial steamer | ▲ rising +40% | 13 | $4.26 | 4.3★ | 501 | |
| scalp massager | ■ steady -1% | 5 | $2.41 | 4.9★ | 2.7k | |
| led face mask | ▼ cooling -42% | 0 | $6.13 | 4.9★ | 148 | |
| teeth whitening kit | ▼ cooling -51% | 0 | $1.68 | 3.2★ | 131 | |
| hair removal device | ▼ cooling -54% | 0 | $14.55 | 4.9★ | 2.9k |
What the numbers say about beauty & personal care in the United States
- Most proven demand: gua sha — 7.6k orders on AliExpress at 4.9★. Volume this high means the product sells; the open question is whether the market is already crowded.
- Best margin room: lip plumper at $1.89 — a 3× markup lands near $6, which is inside impulse-buy territory and still leaves roughly $4 per unit before ad costs.
- Losing steam: hair removal device, down 54% against its baseline. Still sells, but you would be buying into a falling trend — the ad costs stay while conversion drifts down.
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