| Product | 52-week demand | Trend | Heat | AliExpress price | Rating | Orders |
|---|---|---|---|---|---|---|
| ice roller face | ■ steady +1580% | 54 | $2.51 | 4.8★ | 1.1k | |
| lip plumper | ▲ rising +45% | 53 | $1.75 | 4.7★ | 1.9k | |
| nail drill machine | ▲ rising +753% | 47 | $3.28 | 4.9★ | 2.1k | |
| heatless curls | ■ steady +13% | 44 | $2.25 | 4.6★ | 699 | |
| blackhead remover vacuum | ▲ rising +360% | 43 | $7.20 | 4.6★ | 129 | |
| gua sha | ■ steady -9% | 24 | $2.17 | 4.9★ | 8.1k | |
| eyelash serum | ▼ cooling -24% | 16 | $4.76 | 4.9★ | 1.8k | |
| facial steamer | ▲ rising +28% | 11 | $10.79 | 4.9★ | 3k | |
| scalp massager | ▼ cooling -20% | 5 | $2.49 | 4.9★ | 3.2k | |
| led face mask | ▼ cooling -55% | 0 | $23.37 | 4.9★ | 515 | |
| teeth whitening kit | ▼ cooling -67% | 0 | $1.66 | 3.1★ | 126 | |
| hair removal device | ▼ cooling -65% | 0 | $13.92 | 4.9★ | 2.9k |
How to read this. The sparkline is search demand in the United States over the
last 52 weeks, indexed 0–100 against the product's own peak — so it shows direction, not volume.
Heat combines current interest with momentum. Price and orders come from AliExpress. A product
with rising demand, healthy orders and a low enough cost to take a 2.5–3× markup is worth testing;
one that is cooling with thousands of sellers usually is not.
What the numbers say about beauty & personal care in the United States
- Most proven demand: gua sha — 8.1k orders on AliExpress at 4.9★. Volume this high means the product sells; the open question is whether the market is already crowded.
- Best margin room: lip plumper at $1.75 — a 3× markup lands near $5, which is inside impulse-buy territory and still leaves roughly $4 per unit before ad costs.
- Losing steam: teeth whitening kit, down 67% against its baseline. Still sells, but you would be buying into a falling trend — the ad costs stay while conversion drifts down.
Same category, other markets
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Open the radar →Other categories in the US
- 🏠 Home & Kitchen
- 💪 Health & Fitness
- 🐾 Pet Supplies
- 🔌 Tech & Gadgets
- 🚗 Car & Auto
- 🍼 Baby & Kids
- ⛺ Outdoor & Sports
- 👜 Fashion & Accessories
- 🎲 Toys & Hobby
- 🗂️ Office & Productivity
- 🌱 Garden & Tools
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